Khroma vs Looka
Side-by-side comparison to help you choose the right design tools.
| Feature | K Khroma | L Looka |
|---|---|---|
| Rating | 4.2 | 4.0 |
| Pricing | Free | From $20/mo |
| Free Plan | ✓ | ✗ |
| Free Trial | ✗ | ✓ |
| Founded | 2018 | 2016 |
| AI logo generation | ✗ | ✓ |
| AI preference learning | ✓ | ✗ |
| Brand guidelines | ✗ | ✓ |
| Business card design | ✗ | ✓ |
| Colour palette generation | ✓ | ✗ |
| Full brand kit | ✗ | ✓ |
| HEX/RGB codes | ✓ | ✗ |
| High-res file downloads | ✗ | ✓ |
| Poster and gradient views | ✓ | ✗ |
| Save favourites | ✓ | ✗ |
| Social media templates | ✗ | ✓ |
| Typography pairings | ✓ | ✗ |
Khroma — Pros & Cons
Pros
- + Completely free
- + Personalised to your taste
- + Unique learning approach
Cons
- - One-time preference setup only
- - Limited export options
- - No team collaboration
Looka — Pros & Cons
Pros
- + Very fast logo generation
- + Affordable for solo brands
- + Full brand kit included
Cons
- - Logos can feel generic
- - One-time purchase limits future edits
- - Less unique than human designers
Verdict
Khroma edges ahead with a rating of 4.2/5 versus Looka's 4/5. Khroma also offers a free plan, making it easier to try before you commit. Both tools are strong options for brand colour selection and ui colour palettes. Read our full Khroma review →
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